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May 05
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MARKETING FIT FOR A DIVA (9/10) As we all know, or maybe just us New Yorkers, the iconic Empire State Building often changes its colors for various holidays and special causes especially around the New York area.  I was surprised to hear that now it helps market superstars.  On April 25th 2008, to honor Mariah Carey, the empire state building changed its colors to those found on Mariah Carey’s latest album to celebrate her record-breaking release.  Although I do not dislike Mariah Carey, I am somewhat displeased that this happened.  I understand that she now has the most number 1 hits, but it slightly irks me that she was able to make the colors on the building change for the promotion of her album.  From a business standpoint, I think this is absolutely priceless marketing and will certainly get more people buzzing about her and her new album E=MC². 

MARKETING FIT FOR A DIVA (9/10) As we all know, or maybe just us New Yorkers, the iconic Empire State Building often changes its colors for various holidays and special causes especially around the New York area.  I was surprised to hear that now it helps market superstars.  On April 25th 2008, to honor Mariah Carey, the empire state building changed its colors to those found on Mariah Carey’s latest album to celebrate her record-breaking release.  Although I do not dislike Mariah Carey, I am somewhat displeased that this happened.  I understand that she now has the most number 1 hits, but it slightly irks me that she was able to make the colors on the building change for the promotion of her album.  From a business standpoint, I think this is absolutely priceless marketing and will certainly get more people buzzing about her and her new album E=MC².